The Central Oklahoma Humane Society held an event called Midnight Woofness. They wanted to get a record number of adoption in a 48 hour period.
Ellen DeGeneres is huge advocate of the humane treatment of animals so the humane society decided to reach out to her for help at the event. During event they vlogged at different times of the day to show what type of progress they were making.
Doing this vlog showed people how they event was doing as it progressed rather than just telling everyone after it was over. The humane society broke a national record of 350 and adopted over 370 pets at Midnight Woofness.
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